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Marketing Officer/Audience Development
Type of Contract: 2 Year Contract.
Hours: 0.8 FTE, 30 Hours per week, over 4 or 5 days
Reporting to: Managing Director
Start Date: 1 May 2020
Salary: £25,350 pro rata


This is a unique opportunity to work in an Arts Council England National Portfolio Organisation holder and Accredited Museum across artforms and events from visual arts to comedy, music, theatre, heritage, outdoor festivals and so much more. You will be working directly with the programme and exhibition staff and volunteers to fulfil the potential of this quarter of a mile long arts centre, a home for a wide cultural experience and great cake!

Duties and Responsibilities


To plan and undertake market and audience research, for both existing and potential audiences and service users and develop our marketing strategy.
To plan and implement marketing campaigns for The Ropewalk but also for specific events / shows including Barton Arts Festival and Heritage Open Days.
To manage production, including design, copy writing and proof reading, of publicity materials such as posters, brochures, newsletters and managing the content of our website, liaising with visiting companies or agents where necessary.
Increase website traffic to The Ropewalk’s websites via various digital marketing methods.
Run social media accounts, developing campaigns and ensuring social media best practice.
To keep poster and brochure sites, both at The Ropewalk and outside, up to date.
To develop and implement plans for direct mail and emarketing, including continuation and development of our social networking activities.
To work with The Ropewalk Press Officer to produce press releases, press advertising and liaise with local, regional and national media
To undertake data analysis and reporting within the box office to enable targeted timely communications for a variety of artforms.
To manage the arts databases and maintain an understanding of GDPR.
Provide timely, regular briefings to the management team and board of the status of projects and research findings.
Keep on top of an ever evolving field by identifying and undertaking appropriate training and completing desk research to ensure you are always aware of any new developments.
Be a creative thinker.
Audience Development

To develop new audiences for the venue, working with our existing target groups and identifying new ones.
Update and develop our Audience Development Plan.
Identify audience development initiatives to be aimed at these target groups, eg workshops and outreach activities.
Explore collaborations with other organisations as a good way of sharing marketing resources.
Take day-to-day responsibility for finding new opportunities to develop audiences and maintaining enthusiasm for events, exhibitions and the live programme with visitors, audiences and the whole staff team.
Actively liaise with local schools and other groups to build audiences for performances and other activities at the venue.

The post holder will be a key member of a small team and other duties and responsibilities compatible with the grade of the post can be expected:

acting as an ambassador and advocate of the venue’s work.
attending certain events.
assisting reception staff in running the box office system.
managing the marketing budget.
analysing and providing data to be used in funding bids.
Essential skills and experience

Minimum of 2 years marketing and audience development and data capture experience.
Experience of online booking systems.
Strong communication skills, especially the ability to demystify the more complex elements of Marketing and audience capture and development.
A personal interest in Culture.
Self-management experience.
Strong English language skills, both written and verbal.
Adept with numbers, MS Excel, and reporting data in effective formats.
Excellent keyword research skills.
Interpersonal skills – the ability to get on with and earn the respect of a wide variety of people/stakeholders within the organisation and public domain.
Desirable skills and experience

Previous media/publishing experience.
Working knowledge of advertising and monetisation.
Driving Licence.
Experience of the Audience finder dashboard.
Managing staff.
Working with volunteers.
Terms and Conditions

This post is currently £25,350 (pro rata) i.e. £20,280 per annum. Salaries are paid monthly in arrears. The post is pensionable as part of the NEST Scheme but you may elect to opt out.

Hours of work are 30 per week – four or five working days to be agreed. You will be expected to work mainly daytimes but flexibility to work some evenings and weekends is required. The pattern of working days is to be agreed with the Managing Director. Once agreed, we will expect that pattern to remain in operation, unless reviewed by the management team because of changing operational requirements. Any additional hours worked will not be subject to overtime pay but may be taken as time off in lieu, subject to the exigencies of the service.

Holiday entitlement: 28 days per year pro rata, incl. bank and public holidays.

This post is part-funded by Key Fund and continuation at 30 hours per week beyond April 2022 will be subject to confirmation of further funding.

How to Apply

Your application must include a current CV and covering letter by the deadline of midday on Tuesday 24 March 2020.


Interviews will be held Monday 30 March.